Why is apple so successful?? What is their competitive advantages in the electronics market?

First and foremost the main reason why I am blogging about this company is because of the man in the picture, Steve Jobs. Apple had a very rough start and failed many times but Jobs is one smart business man he knows how to market his products and how to accommodate them to the target market. Jobs is a marketing genius with a wide range of memorable commercials like the 1984 commercial, the Mac v.s PC commercials and the dancing silhouettes. The advertisements are catchy entertaining and they usually get good feedback from the public. Another thing about apple is the design of their products look at them be honest they are easy on the eyes they are trendy and command attention. Jobs design team strategically put the apple logo facing the prospective buyer glowing commanding attention differentiating themselves from the competition. Look at the competition in the matters of design apple products are clean understated and sophisticated on the other hand the PC's have a wide range of products but they are all similar although they all have different manufacturers, they lack the style that apple possess. Apple is also a very innovative company always steps ahead of the competition this works for and against the company because it has consumers wondering what will happen next. This is also discouraging to prospective buyers because they fear that the product would be outdated in 6months.

But the products that they put out are so close to perfect that it is worth the money. This also creates consumer loyalty because the features seem to be never ending as the company goes along. The products are a little pricey for the lower income market but it is easy to overlook the price when you are getting high quality products like Apple products. There are reasons why there are people waiting on line for insane amounts of hours for an Apple product to be released.