Apple Commercials.

                       Apple markets it's products follow a pulsing media schedule keeping their products relevant throughout the year and increases the number of commercial time as the seasons pass. Recently apple has revealed the new MacBook Air. It will now be advertising this http://www.youtube.com/watch?v=PbcrPCRwoiM&hd=1. It is pioneering advertising, which by showing how thin the MacBook Air is it is instilling the need for a thin MacBook Air. Apple creates advertising campaigns for every product they have out like the iPad  http://www.youtube.com/watch?v=Lpo__xhTSv8, Iphone http://www.youtube.com/watch?v=yatSAEqNL7k, ect. These commercials all prove to be successful  with the iphone4selling 14million units, and the ipad selling 3million on its first 80 days of release. Apple is known for their creative commercials from the dancing silhouettes  http://www.youtube.com/watch?v=UH5ZTvmHaIk&feature=related to the infamous Mac v.s PC comparative commercials http://www.youtube.com/watch?v=TT3_tiQZwwA. Which pointed out all the flaws of the PCs'. Apple has mass appeal they try their best to market to market to as many people as possible.

Chapter 15: The Apple Store

 

W14th st  Chelsea NY 

                Not wanting to have their products in Best Buy or Wal-Mart ( although they are sold in those stores). Apple created the Apple store, a place where apple consumers can go and buy their products, get their products serviced in the Genius Bar, play with the new technology before they buy, and provide workshops ( most are free) to the public. Apple is a fast growing company the opening of the first Apple store was in 2001. And now in 2010 there are 231 stores opened worldwide and 231 of them being in the U.S. Apple having their own store is a great idea because it provides a feeling of security knowing that the people that work there know the products and how to answer questions about them unlike a Best Buy representative. Shopping at the Apple store is an unique experience you hear the music being covered up by the crowds of people. As soon as i walked in one of the many Apple store  workers came  up to me asking if I needed help. It did not feel like i been watched diligently all over the stores making sure that I dont steal, it felt like a genuine question. The store is fully packed with enough gadgets so everyone should be able to have a turn and most of the people already have these gadgets so its open to a lot of new consumers.And there were interesting workshops that they offer on how to use the products and programs. The smell of the store smells affordable. It's a great place, you can tell there is a lot of work behind every detail in the store and no two stores look the same so its a unique experience in each store.

Week 5: Apple, the biggest company in the world??

If you said the title of this blog post out loud a decade ago you might have been recommended to a psychiatrist . Because ten years ago apple's shares where $7. But as time has gone by Apple has proved itself as one of the most innovative successful companies in the world. In the S&P 500 Exxon and Apple are neck and neck  from the top spot as the largest company by market capitalization. If apple does get to be the largest company in the world it is predicted that there will be more investors (solidifying the company) and the value of Exxon will deplete. As you can see in the chart Exxon is still #1 but if Apple reaches the 300's its just a matter of time. Apple is getting a hold of the world with its products and their innovations. The move to the top will mean that industrial companies wont be as valuable to the market .