Apple Commercials.

                       Apple markets it's products follow a pulsing media schedule keeping their products relevant throughout the year and increases the number of commercial time as the seasons pass. Recently apple has revealed the new MacBook Air. It will now be advertising this http://www.youtube.com/watch?v=PbcrPCRwoiM&hd=1. It is pioneering advertising, which by showing how thin the MacBook Air is it is instilling the need for a thin MacBook Air. Apple creates advertising campaigns for every product they have out like the iPad  http://www.youtube.com/watch?v=Lpo__xhTSv8, Iphone http://www.youtube.com/watch?v=yatSAEqNL7k, ect. These commercials all prove to be successful  with the iphone4selling 14million units, and the ipad selling 3million on its first 80 days of release. Apple is known for their creative commercials from the dancing silhouettes  http://www.youtube.com/watch?v=UH5ZTvmHaIk&feature=related to the infamous Mac v.s PC comparative commercials http://www.youtube.com/watch?v=TT3_tiQZwwA. Which pointed out all the flaws of the PCs'. Apple has mass appeal they try their best to market to market to as many people as possible.